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Telecom Loyalty & Affiliate

Loyalix: Loyalty, Rewards & Affiliate Cloud for Telecom

A fully configurable loyalty, rewards, gamification and affiliate platform for mobile operators, MVNOs and prepaid brands. Reward every recharge, bundle and referral on one ledger, across every market you run, and own the source code outright.

  • 3 tiers by default, 2 to 7 configurable
  • Multi-market: currency, tax, language
  • 6 affiliate & referral programmes
  • 7-module gamification studio
  • English & Arabic member app
  • One-time licence with source code
Loyalix console · Affiliate Overview
Loyalix Affiliate Overview dashboard
31% of new linesdelivered by affiliates (demo data)
Stars on every rechargetier multipliers applied live
54Working Modules
8Product Suites
6Affiliate Programmes
EN · ARBilingual, RTL
Key Features

Everything a Telco Programme Needs In One Platform

Loyalty, gamification and affiliates share one engine and one ledger, so every reward, referral and commission is consistent and auditable.

Configurable Tiers

Three tiers out of the box, configurable from 2 to 7, with any qualification formula, grace periods, soft landing and status match.

No-code Rules Engine

Earn and burn rules for recharges, bundles, bill payments, roaming and tenure, with a simulator, versioning and instant rollback.

Affiliate Cloud

Member referral, creators, retail agents, corporate ambassadors, agencies and coalition merchants, paid only for activated lines.

Gamification Studio

Missions, spin-the-wheel, scratch cards, leaderboards, predict-and-win, badges and streaks that turn rewards into a daily habit.

Multi-market by Design

Each market has its own currency, tax, language, data region and rules, with group-level reporting across all of them.

8 Live Dashboards

From the board view to operations: ROI, liability, churn, engagement, redemption, markets and campaigns, plus scheduled reports.

Product Tour

See Loyalix In Action

Real screens from the Loyalix console and member app, shown with sample data for a fictional operator. Click any screen to enlarge it.

Executive dashboard Enlarge

Eight dashboards, from the board to the floor

A live command centre plus seven dashboards answer one question each: is the programme paying back, who is engaged, what is being redeemed, and how each market compares.

  • Incremental revenue vs programme cost, ROI and liability
  • Churn of members vs non-members
  • Scheduled email delivery and PDF export
Earn rules engine Enlarge

Your programme, your rules

Marketing teams design tiers, earn rules, redemption rules and the rewards catalogue in the console, with no code and no release cycle.

  • Tier designer with impact preview before publishing
  • Telco rewards: data, minutes, roaming, bill credit, partner vouchers
  • Points-plus-cash, expiry policy, vouchers and coalition partners
Affiliate programmes Enlarge

Acquisition that pays only for results

Nine affiliate modules cover the full partner lifecycle: programmes and commissions, a simulator, partner tiers, links and QR codes, attribution and fraud screening, payouts and a partner portal.

  • Commissions in cash, Stars or both, with hold periods and clawback
  • Seven fraud rules run before any commission qualifies
  • One payout file per cycle, with statements per partner
Missions and quests Enlarge

Turn rewards into a daily habit

A seven-module studio for missions, instant wins, leaderboards, predict-and-win, badges and streaks, all with budgets, odds control and fraud limits.

  • Multi-step missions such as "recharge three weeks in a row"
  • Spin-the-wheel and scratch cards with prize budgets
  • Time-boxed tournaments and leaderboards
Members 360 Enlarge

Every member, every interaction

Members 360 puts balance, tier progress, expiring Stars, insights and the full ledger on one profile. Journeys automate welcome, win-back, tier upgrade and referral nurture across SMS, push, email and WhatsApp.

  • Segment builder with live audience counts
  • Service desk with goodwill adjustments and maker-checker
  • Bilingual message templates with live preview
Finance and liability Enlarge

Finance-ready from day one

Points liability, breakage and deferred revenue are tracked for IFRS 15 reporting, with VAT handling per market. Analytics proves the programme's effect against a control group.

  • Liability by currency and market
  • Members vs non-members analytics and A/B experiments
  • REST APIs with an interactive explorer for integrations
Member app Enlarge

A member app subscribers actually open

Balance, tier progress, missions, instant wins, rewards and a personal referral link, in English and Arabic with full right-to-left layout. Delivered as a native SDK for iOS, Android and Flutter, or as a web widget inside your existing app.

  • One-tap redemption of data, minutes and vouchers
  • Share-to-earn referral links and QR codes
  • Your brand, colours and programme name
Modules

8 Suites, 54 Modules

Every module is included in the Enterprise edition and handed over as source code.

8

Dashboards

Command centre, executive, programme, engagement, redemption, markets, campaigns, operations and SLA.

6

Operate

Members 360, segments, campaigns, journeys, service desk, messages and templates.

9

Loyalty Programme

Tiers, earn rules, redemption rules, points policy, catalogue, vouchers, benefits, coalition, markets.

7

Gamification Studio

Missions, instant win, leaderboards, predict and win, badges, streaks and the game budget console.

4

Engagement

Paid premium membership, rewarded surveys and NPS, family and groups, events and experiences.

9

Affiliate Cloud

Programmes, simulator, partner tiers, links and QR, attribution and fraud, payouts, partner portal.

5

Insights

Analytics, finance and liability, scheduled reports, A/B experiments and an ROI calculator.

6

Platform

Integrations and APIs, users and roles, approvals, audit log, settings and the member app.

Try It

Configure It Your Way

Two quick tools to show how flexible the engine is. Figures are illustrative.

Tier designer

Pick how many tiers your programme needs. Loyalix ships with three and supports two to seven.

Thresholds use Tier Qualifying Points over a rolling 12 months. Names, colours, perks and formulas are all configurable per market.

Earn simulator

See what a subscriber earns on a monthly recharge, with tier multipliers applied.

1,000Stars this month
12,000Stars a year
AED 120reward value a year

Example rule: 10 Stars per AED 1 recharged; 1,000 Stars = AED 10 of rewards.

Affiliate Cloud

Six Partner Programmes, One Ledger

Every referred subscriber joins the loyalty programme on day one, and every partner is paid only for activated, verified, retained lines.

Member Referral

Members invite friends and family with a link or QR code, and both sides earn Stars.

Creators & Influencers

Tracked links, promo codes and creative kits, with commission per activated line.

Retail Agents & Dealers

Shop and kiosk staff incentives with QR activation and partner-tier bonuses.

Corporate Ambassadors

Employee-referral and corporate-plan programmes with company-level pooling.

Agency Networks

Sub-affiliate hierarchies with override commissions and consolidated payouts.

Coalition Merchants

Partner brands where members earn and burn Stars, with automatic settlement.

Partner shares link or QR
Subscriber signs up
KYC and fraud checks
Line activates
Joins loyalty on day one
Partner earns after hold period
Payout file and statement
Why Loyalix

SaaS Speed with In-house Ownership

Typical loyalty SaaSBuild in-houseLoyalix by Proglogix
Cost modelMonthly fees by member or transactionEngineering team and infrastructureOne-time licence
Source code & IP Stays with the vendor Yours Handed over to you
Affiliate engineUsually a separate productExtra build Included, same ledger
Telecom fitRetail model, adaptedBuilt to fit, slowly Telco events and rewards built in
Data locationVendor's cloudYours Your cloud region or data centre
Arabic & RTLVariesExtra build Built in
Technology

Built on Proven Open Technology

No proprietary runtime licences and nothing that locks you to a vendor. Host it in any cloud or your own data centre.

Core services

Java 21Spring Boot 3REST · OpenAPI 3TM Forum TMF658

Front ends

React 18TypeScriptFlutter 3Arabic RTL

Data

PostgreSQL 16Apache KafkaValkeyClickHouseOpenSearch

AI & analytics

Python 3.12scikit-learnXGBoostChurn & fraud models

Cloud & DevOps

KubernetesHelmOpenTofuArgo CDPrometheus · Grafana

Security

Keycloak SSOTLS 1.3 · AES-256Vault / KMSMaker-checkerAudit log
Built For

For Connectivity & Subscription Brands

Mobile Operators

Prepaid and postpaid programmes across tiers, bundles and roaming.

MVNOs & Prepaid Brands

Recharge rewards, streaks and international-minute rewards.

Multi-country Groups

One installation, separate rules and reporting per market.

Broadband & ISPs

Tenure rewards, referral growth and upgrade incentives.

Wallets & Fintech

Transaction rewards, cash-back and merchant coalitions.

Retail & Distribution Networks

Dealer and agent incentives with automated payouts.

FAQ

Frequently Asked Questions

Do we really own the source code?

Yes. Loyalix is licensed for a one-time fee with full source code, deployment scripts and documentation handed over, plus a perpetual licence to use, change and extend it. There are no per-member or per-transaction fees.

How many tiers can we have?

Three tiers are set up by default. You can configure anywhere from two to seven, plus hidden invite-only tiers, with any qualification formula and per-market thresholds.

Can one installation serve several countries?

Yes. Each market has its own currency, tax, language, data region, rules and catalogue, while group dashboards compare all markets side by side.

Which systems does it integrate with?

Loyalix connects to online charging, billing, CRM, provisioning and payment systems through REST APIs, webhooks and Kafka connectors. The APIs are aligned to the TM Forum TMF658 loyalty standard.

Where is the platform hosted?

Wherever you choose: AWS, Microsoft Azure or Oracle Cloud regions in your country, or your own data centre on Kubernetes. Member data stays in the region you select.

Can it be branded and customised?

Yes. Programme name, brand colours, tier names, rewards and journeys are configured in the console, and Proglogix's engineering team builds custom modules where needed.

Loyalix Loyalty & Affiliate Cloud

Launch a Loyalty Programme Your Subscribers Love

Tiers, rewards, gamification and affiliates on one platform you own. See it working, then let us configure it for your brand and markets.